The TrustImage
Photographer’s GuaranteeThe word “TrustImage” on a photograph always means that
the photographer is staking his or her name on the personal
guarantee that all three of these “Qualifications” are true:Q1) The photograph was made from a single uninterrupted exposure.
Q2) The photograph was left exactly as recorded except for the effects of newspaper-acceptable*:
• cropping;
• sharpening;
• changes to “light”-related aspects (brightness, contrast, hue, saturation); and
• changes to “surface” aspects of the photograph that were not part of the scene that was photographed.*The phrase “newspaper-acceptable” is just a reminder that the result of the actions in Q2 must meet Q3 if the photograph is to qualify as TrustImage.
Q3) The photograph and its presentation meet contemporary American newspaper reportage standards for non-misrepresentation of both the circumstances and the appearance of the original scene (including indisputable tones and colors).
The three qualifications are always applied in the 1-2-3 order above
(i.e., it doesn’t pay to fret about Q3 until a photo makes it past Q1 and Q2!).There are no other requirements of a TrustImage photograph.
Any photograph that fully meets all three qualifications qualifies as TrustImage.
Any photograph that does not fully meet all three qualifications does not qualify as TrustImage.
Viewers can simply ignore the TrustImage label if the photographer who is personally making the guarantee is not identified.
Everything needed to get started is on the page Using TrustImage.
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